Humanising marketing by turning real stories into powerful brand content. Bringing soul to strategy and helping brands show up as real people not just logos.
Monique
Hey, I’m Monique — the creative behind Paris Marketing Designs.
I graduated with a degree in Criminology, where I also studied psychology, and that’s where my fascination with human decision-making and the psychology of storytelling really began. Why do we trust one brand over another? What makes someone click buy now or share a post with a friend? I became obsessed with understanding what truly moves people online — and when I started putting those insights into content for brands, the results were wild. Engagements went up, bookings followed, and brands started building real trust with their audiences.
I take a more authentic, nurturing approach to content — one that focuses on connection over perfection. By sharing strategic, emotionally grounded, and real content, many of my clients have seen a genuine increase in engagement, trust, and long-term brand loyalty.
Creativity is my default setting — I don't do cookie-cutter. I’m constantly finding fresh, unexpected ways to tell stories that not only look great but actually drive results.
Outside the world of shoots and socials, you’ll find me on the rugby field, flowing through Pilates, listening to podcasts, or grabbing a coffee (yes, probably my third of the day).
How It Started
Paris Marketing Designs was born from a need for something real in the marketing world. I didn’t just want to make content that looked good — I wanted it to mean something. Something that made people feel, connect, and trust.
After studying criminology and diving deep into psychology, I realised how closely marketing mirrors human behaviour — it’s all about understanding people, emotion, and what drives decision-making. That’s what led me to focus on human-first content: work that resonates on a deeper level and creates genuine impact.
It all started with me running socials for my rugby club — no budget, just instinct, curiosity, and a camera roll full of ideas. From there, I began creating content at i98FM, where I created content for local businesses across the Illawarra and bring their brand stories to life through short-form social media videos. I produced content across a range of niches — from sports and fitness to food, events, and more — sharpening my skills in adapting strategy, tone, and visuals to fit each brand’s unique voice.
Paris Marketing Designs quickly grew through word-of-mouth referrals from clients who connected with my style and trusted my vision. Now, I’m building my personal brand to share that expertise even further — helping more Illawarra businesses show up with intention, tell their story, and stand out online.
Because this isn’t just a business — it’s a vision built on connection, strategy, and storytelling that sticks.
What Makes Us Different?
Human-first approach We show the people behind the brand.
Content with strategy Every post, video, and graphic has a purpose.
Built for connection We don’t chase trends — we build communities.
No cookie-cutter templates Everything we do is tailored to your brand voice.